For custom requests or with any questions, call us at (716) 957-2251 or email info@wildroot-floral.com!

ABOUT


We provide thoughtfully designed and luxurious florals for the everyday. Our focus is delivering curated designs for the special moments and people in our community. We include many photos here on our website to give our clients a sense of the season, and are happy to create custom designs as well - give us a call! We are a floral boutique. We're local, we're passionate about people, and we're here to create specifically for each of our clients. Order online or by phone - we're ready to provide guidance and the very best customer service so that we can together create the perfect design using the most beautiful seasonal selections.

Read more about us on Buffalo Rising!

MEET KAYLA

Owner

Wildroot owner Kayla Grazen holding flower arrangement in front of brick wall in Buffalo 

Kayla is thrilled to be a small part of the resurgence happening in Buffalo, her hometown. After working in the floral industry in Boston, MA and Austin, TX, she is back in the Queen City to continue transforming everyday occasions with high-end floral design. Creating exceptional designs and providing superior customer service is her passion and she whole-heartedly loves being a guide through life's experiences and emotions for her Wildroot clients. 

WHY WILDROOT?

After graduation from the University at Buffalo, Kayla headed immediately to Massachusetts and years later moved to Texas. She aims to bring the knowledge, design style, and passion she gained in those "wild" years across the US back to her "roots" here in Buffalo, NY. 

WILDROOT BUFFALO HISTORY

Wildroot Hair Tonic was introduced in Buffalo, NY in 1911. The 1937 Wildroot office and factory still stand on Bailey Avenue though the building has now been vacant for over 25 years. Wildroot thrived in the city during the height of Buffalo's population growth and economic success largely due to the city's position in the nation's transportation network.

Wildroot found great success in a nationwide marketing campaign that popularized the hair tonic and established it as a household name. Nat King Cole sang its catchy jingle and Ronald Reagan can be found in its print ads. The advertising firm in charge of the massive campaign was BBDO, the inspiration for the show Mad Men.

Wildroot was sold to the Colgate Palmolive company shortly before president, Harry Lehman, passed away in 1959. Within two years, Colgate closed the Buffalo plant. 

The Wildroot Company supported Buffalo for 50 years - providing prosperity and opportunity as a manufacturer. In 1951 the Wildroot Foundation was created by Hoyt Sheehan, a part owner of Wildroot. When the company was sold in 1959, the Wildroot Foundation had assets of $2.2 million. The now renamed WNY Foundation provides support to the non-profit community in Buffalo and continues to expand the Wildroot legacy.